Rabu, 01 Mei 2013

Are Membership Sites the Right Choice?

Membership sites are gaining a lot of popularity both for the Internet marketer and for the consumer.  They are a great way to market products for the marketer and a convenient choice for getting needed products or information for the consumer. So in essence, this type of site is a win – win situation for everyone. The viewer gets his needs met and so does the Internet marketer.
The Benefits for the Internet Marketer
When you look to the Internet to produce money, you are always on the lookout for new products, or new ways you can produce money online. You need to sell and selling online can be difficult because there is never eye-to-eye contact and this causes the Internet to be somewhat impersonal and a difficult sale, but Membership sites solve a lot of these problems.
A membership site allows you to give qualified information away for free or for the price of the membership fee. This information pertains to the interest of a certain group of people. If for instance, you are a teacher and have all kinds of interesting activities, downloads on your site, information that in general will help all teachers with their skills, then this would be your niche, or the group you want to market to. You can either offer free membership to your site with all of this great information or charge a small by monthly fee. You can even do both. Offer certain information for free, but make a paid membership available for people that want more detailed information. Using a membership site in any of these forms will produce you money.
The Paid Membership Site
If you charge a membership fee no matter how small it will give you a residual income. Let's say for this same teacher activities site you charge a membership fee of $5 per month and you get 1 new signup a day for a period of three months, that will produce $500 at the end of those three months with the income continuing to increase each and every month. Now imagine if you had three or four such sites, which targeted different demographic groups.
The Free Membership Site
Believe it or not, many free membership sites make more money than those that require a membership fee be paid. Just look at Google to figure that one out. Free membership sites make money because they have an advantage over other web sites that only market products.  They create a rapport between the viewer and the owner, and a relationship occurs. Of course, this is what any Internet site owner could wish for, because once there is a relationship, a sale can be made.
Free membership sites offer products on their sites. It can be anything from informational products as in an Ebook or DVD. It can be a product that is mailed to the viewer, and these products can be received from other companies by signing up as an affiliate marketer and offering other peoples products that relate to your site on your site. You in turn make a commission on the product that is sold.
How Expensive is it To Start a Membership Site?
One of the greatest benefits of this type of website is that they are not at all expensive to start. If you do your own web design work and use creative marketing methods and SEO practices, your site should be up and running for a couple of hundred dollars, a truly inexpensive venture for something that can produce a substantial amount of money.
Membership Sites are Hot
To get the point across quickly and efficiently membership sites are the new craze in the Internet industry, a great way to make residual income and to get a professional status in the chosen industry. If you are looking for a way to make money on the Internet then the membership sites are the answer to your problems.

Building and Running a Membership Website with Ease

Selling fish is entirely different from selling access to a membership website. It can be a bundle of joy putting a membership website together. When you start running a membership website it can become lucrative, particularly if you have recurring monthly members format. Membership websites are often something that most people wanted to design for years. Another advantage of running a membership website is that the start-up cost is affordable. Despite that one can afford to open a membership website, not everyone is prepared for the change. Operating and running a membership website is no walk through the sunny park. Membership websites build communities' of users, but the first thing a person must do before joining the site is to research the company or person that runs the website. If you do not have a top quality web site with the security the user is expecting, you could very well fall on your face.

Building a membership website in all aspects is not a quick task. One of the hassles of running a membership website is creating quality content on a consistent basis that your members will find useful. One the most labor exhaustive chores of running a membership website are to come up with fresh valuable content for your visitors. Growing a membership website is a full-time job, but it is one that I utterly something to enjoy. The membership website is full of downloadable resources in addition to articles full of insight.

Discussing articles, when you start running a membership website you will need to know some basic SEO stuff. Trust me; this stuff is trickier than most people think. If you do not get it right, well, ask Google and other major search engines the big, fat WHY!
SEO and the basics of Yahoo Knowledge
Brief SEO Stuff Description
Keywords and your web text links are essential for increasing your chances of reaching the top ranks at the search engines. Rich keywords will only get you noticed at the top search engines. SEO missions to help you cutback cost and time; what you need:
1.    SEO - On-page – Meta Tags, Text, Keyword Density, Title page, description page, relevant links, etc,
2.    Off-Page – SEO Links – focuses on quantity and quality, and make sure that your pages content has strong links to associated pages.
3.    BLOG – relevancy and quality informative pages is important, Yahoo searches with crawlers every two to four weeks and will mechanically discover content on web pages purposed for its index.
4.    SEO Keyword Rich – Content is important – Stuffing any keywords on your page will decrease your chances of reaching the top ranks.
5.    Description – You want to create unique pages for your title page. When you are running a membership website, you want to make sure the content is readable to various audiences.
6.    Users – These people will type in keywords into the search engines to find relevant keywords or links. Be sure to choose relevant terms for your title page.
7.    SEO Meta Tags – Make sure that you add relevant, quality rich and informative links to your tags. Narrow your keywords instead of adding broader content.
8.    Links – Your have a choice of incoming links, outbound, inbound, PR2, back links, and other links, just keep it relevant.

Be sure to focus on relevancy, quality and informative keywords and links when considering your title tags, or your headers. Consider the keywords based on what your targeted audience may consider when searching for relevant information.
Yahoo has crawlers that will not recognize any copy that is within images. Display the ALT Text clearly on your pages 
HTML – add a site map.
If you design any web pages with undesirable links or content that is not relevant, Yahoo may penalize you. Keep it honest. Do not spam or try to manipulate the search engines. Any redundant, inappropriate, or low quality content or links will get pushed out. Avoid-
1.    Invisible use of redundant text –
2.    Any pages that solely intend to direct users to other pages –
3.    Adding several web sites that use the identical content –

Do not abuse any cross-links – do not add artificial link popularity –
4.    Do not try to push deceptive web pages, fraudulent pages or add excessive deceptive pop-ups that will interfere with a user's navigation –
Yahoo, like Google is an honest search engine and their mission is to make sure that users find relevant, quality and informative information as quickly as possible with few interruptions. Discover more basics on building and running a membership website.